The intended audience for this explainer video were civil servants in charge of acquisitions for public institutions. The video encouraged them to take into consideration "green" criteria when making purchases, such as sustainability, environmental impact or innovation.
This was a small, but not insignificant way in which civil servants could contribute to the protection of the environment and the development of more sustainable communities.
For this project, I designed the illustrations, animated, and composited the final project.
I was also in charge of the storyboard.
Because there was a large volume of information to be transmitted in a relatively short amount of time, we developed this whiteboard style animation, with minimal visual clutter, so that the audience can better focus on the message.
Produced by Worksheep Studio.
